<aside> 💡 Custom Cabinet Planner Tip**:** Keep your company-wide goals somewhere central so everyone can see how their work connects and how much progress is being made. Here's some example content to get you started:

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Product

• Objective 1: Launch 3 major features
  • Improved editing tool
  • Slack integration
  • Page version history
• Objective 2: Expand enterprise offering
  • Launch SSO (single sign-on) by the end of the year
  • Talk to every new enterprise client to understand their unique needs and make sure they are heard

Marketing

• Objective 1: Improve new user retention
  • Increase week-one user retention by 40%
  • Streamline onboarding flow
  • Integrate new testing framework to get more insight
• Objective 2: Publish more help content to reduce the burden on support
  • Publish at least 5 white papers about primary product areas
  • Launch new help center
  • Share help content on social media

Sales

• Objective 1: Improve Win-Loss Ratio
  • Do a better job of collecting customer data for follow-up
  • Make sure every prospective client knows we want their project, and are excited to work with them
  • Follow-up, then follow-up, then follow-up (did I mention follow-up?)
• Objective 2: Create a strong sales pitch based on StoryBrand framework
  • Create a new draft with feedback from GPG board
  • Test new draft with 5 prospects
  • Integrate feedback and revise the pitch
  • Present to GPG board and team for final feedback
• Objective 3: Create new sales assets
  • Create a new Door Hanger
  • Create a new Brochure
  • Create a new Business Card
  • Create a new Yard Sign
  • Create new Vehicle Signage
  • Create new Building Signage

Human Resources

• Objective 1: Fill hiring gaps
  • Source designers with strengths in UX
  • Hire security engineer
  • Hire chef
• Objective 2: Improve the onboarding experience for new hires
  • Survey new hires 2 weeks after first day about experience
  • Share onboarding checklist with managers a week in advance